Worked within a collaborative community effort to organize, brand, fundraise, and host a yearly LGBTQ+ Pride Week and Festival in the city of Worcester, MA.

• Developed a flexible brand identity and campaign system to support Pride Worcester’s transition into a stronger year-round community presence. 

• Created logo design, brand collateral, apparel, social media content, festival posters, event signage, stage graphics, website pages, and the Pride Week community calendar. 

• Designed sponsorship and fundraising materials that helped support approximately $65,000 in sponsorships and donations.

• Supported the planning and promotion of Pride Week and the annual festival, welcoming 10,000+ festival attendees in 2023.

• Helped establish a reusable visual system that remains in use for future programming, fundraising, and community engagement.