reebok
retail & digital production design
2021 – 2023
campaign activation
ASSOCIATE GRAPHIC DESIGNER
advertisement design + brand assets + template libraries + product photography
At Reebok, I supported seasonal marketing production across footwear releases, product stories, collaborations, retail displays, and digital marketing assets.
This role gave me firsthand experience working inside a fast-moving commercial creative pipeline, where consistency in process, speed, file organization, and attention to detail mattered just as much as the final visual.
Reebok needed a flexible creative production team that could help manage the volume of assets required for seasonal product launches across retail, web, email, social, and internal presentation needs.
The challenge was producing high-quality work quickly while staying aligned with an established global brand system and keeping assets organized for collaboration between pre-production, post-production, and final delivery teams.
I worked across product photography, retouching, store display visuals, display mockups, web banners, email headers, social ads, and animated GIFs.
In production-heavy environments, small workflow decisions make a huge difference. I helped organize template file structures and naming conventions to make collaboration smoother and reduce friction between design, retouching, and delivery.
I also explored photo compositing techniques for more conceptual product imagery and used looping and stop-motion animation to bring more movement into email and web banner assets.
outcome
This project strengthened the part of my craft that does not always get seen in a final mockup: the ability to keep creative work clean, consistent, organized, and launch-ready across a high volume of assets.